Atari Announced Strategic Sale Of Alone In The Dark And Act of War Franchises To Nordic THQ - Atari Edge



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Thursday, September 20, 2018

Atari Announced Strategic Sale Of Alone In The Dark And Act of War Franchises To Nordic THQ

Atari announced today the strategic sale of the Alone In The Dark and Act of War franchises to Nordic THQ. According to Atari, the acquisition of the intellectual property by THQ Nordic will have no negative impact on the companies profitability, since the two franchises were not a contributor to the current year or any future years. Nordic THQ purchased the license for both franchises for a reported 735,000 euros, which Atari announced plans to contribute 485,000 euros to operating profit for the year ending March 31, 2019.

"This sale is part of the arbitration of our brand portfolio. We had no short-term plan for these two franchises and we prefer to focus on the catalog of over 200 Atari games. " said Frederic Chesnais, Chairman and CEO of Atari.

The ambition of Atari is to develop the best portfolio of over 200 Atari games, with priority given to mobile games, as well as digital distribution. The Atari Group is particularly active, including the RollerCoaster Tycoon license, whose RCT Touch game receives about 200,000 players per day, or RCT Adventures for Nintendo Switch, which launches at the end of 2018.

New games are being developed, which Atari plans to launch in 2018 and 2019, including simulation games, Transit City, as well as an original mobile game of survival, Days of Doom, which will be released in the 2018/2019 financial year. Intellectual property portfolio compromises may be made, particularly when they are not part of the historical scope of Atari, as was the reason for the recent sale of Alone in the Dark and Act of War to THQ Nordic.

The video game segment of Atari continues to be the groups main source of income, with multimedia and licensing activities remaining strong contributors. With a continued focus on gaming, including the catalog of 200 Atari games, as well as digital distribution, the picture of how this could all tie in with next years launch of the Atari VCS appears to be getting a little clearer. Until then, we will have to wait to see if or how the groups current plans truly ties in with the VCS.